Box e Apron also has an online market where you can order one-time meal kits, kitchen tools, pantry items, and wine bundles. Going forward, the meal kit company will source all of its beef, chicken, and turkey from farms in its network. How Blue Apron Workslue Apron has three main menus Signature, Wellness, and Vegetarian, each with 5-15 available recipes. Blue Apron will work with BN Ranch's founder, Bill Niman, a rancher known pioneering humanely raised livestock in the US.

On March 22, the company announced it bought BN Ranch, a small collective of farms in California and New Zealand. If you're cooking for just one or two people, that means you don't have to worry about buying entire bushels or bags of ingredients.īlue Apron doesn't specify all of the farms, ranches, and fisheries it sources from, but it highlights a select number on its site.

The cost per meal is still a bit more expensive than buying the ingredients at a grocery store, but then again, the service supplies the exact amount you need for each recipe. Once a customer signs up, they can filter by any dietary restrictions and pick which recipes they want for the upcoming week.īlue Apron's prices range, depending on the number of meals per week ( $60 for three dinners for two people, $70 for two dinners for four people, or $140 for four dinners for four people).

He has noticed that whenever a recipe features a unique, yet approachable ingredient, like variegated pink lemon or Chinese long beans, they are highly popular. Wadiak adds that it's hard to say which recipe is the most popular with customers, because Blue Apron's offerings change every week.

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Last week's blue apron recipes